In a recession, communication must be clear and is more important than usual. There is much fear in times of stress and employees may be more distracted than usual. Make sure that communications are frequent, clear and as precise as possible whether written or spoken.
In this context, the management should:
- Keep a positive, but realistic attitude. Many managers are entering a period of silence when going through uncertain times and have no answers. Good managers communicate more than ever in these times, employees want to know your point of view, you have to be honest and direct, keep hope alive, reassure and reaffirm the leadership of the company.
- Rely on the team. One of the first actions is to be sincere and explain what is happening and what the consequences might be.
- Keeping up effective communication to confront a difficult situation is always necessary, so the role of business management is essential to neutralize this phenomenon. It is in this situation when management must communicate showing leadership, practice clarity, share responsibility, coordinate messages and show employees their human face.
- Develop a good communication plan that allows internal and external perceptions of business to be managed, because a well-managed plan not only preserves, but also increases the reputation and credibility of the company, as it reduces uncertainty and indecision. The key to an efficient response to the crisis is to be prepared to offer a quick response, clear narrative and an effective communication plan.
(original youtube video of Enric Alacant, Leading Change: How to survive in times of crisis)