This source consists in a money injection by the owners themselves at their business. This is a long-term source of finance that can be in the form of start-up capital – used when the business is setting up – or in the form of additional capital – possibly used for business’s expansion.
- Doesn’t have to be repaid
- No interest is payable
- There is a limit to the amount an owner can invest
- Case study (video) about obtaining equity finance – http://www.nibusinessinfo.co.uk/bdotg/action/detail?itemId=1086407492&r.l1=1073858790&r.s=cb&site=191&type=CASE%20STUDIES