Brainstorming is one of the most popular tools which helps generating creative solutions to a problem. This is a group or individual creativity technique, which allows to find a conclusion for a specific problem by making a list of ideas. Brainstorming provides a freewheeling environment in which everyone can feel free and participate with any problems. During a brainstorming session there is no place for criticism – each idea/though is important. We can divide brainstorming into two sections:
a) Individual – gives people to produce a wider range of ideas, than with group brainstorming, but it is not so effective as group brainstorming
b) Group – can be more effective than individual, because all members of the team can have more creativity and experience to bear an issue. It allows also integrating people, but it is really important to set some rules to work smoothly.
The main idea of brainstorming is to generate radical solutions to problems.