It is also important to do in a regular basis what can be called “Cooperation Meetings” with external stakeholders, like universities, technological centers or other companies, in order to explore opportunities and/or to debate certain issues. The contact and discussion with external stakeholders is also a good opportunity to become aware and understand what the latest trends in your client sector are.
Therefore, these meetings intend to understand what synergies might be explored together with external stakeholders, as for example the development of a new product or service, bringing together different knowledge areas that are complementary to your client business and expertise.
These meetings can then have two different purposes:
- a more general presentation of the clients services/products and presentation of the external stakeholder services/products, ideally leading to the exploration of joint opportunities; and
- a more specific approach based on a concrete idea that your client wants to explore.
To promote the existence of these meetings, a Business Adviser should have a deep understanding of the client business and its needs so it can identify which external stakeholders might be interesting to work together with your client.
Moreover, the Business Adviser can act as an intermediary between the client and the external stakeholder and prepare the meeting agenda.