Failure to understand the customer: Why do they buy? Is there a real need for the product? Inadequate or incorrect marketing research.
Inability to predict environmental reactions: What will competitors do? competing brands, price wars, Will government intervene?
Over-estimation of resources and competence: Can the staff, equipment, and processes handle the new strategy? Failure to develop new employee and management skills
Failure to coordinate: inadequate reporting and control relationship, organisational structure not flexible enough.
Failure to obtain senior management commitment: failure to get management involved right from the start, failure to obtain sufficient company resources to accomplish task.
Failure to obtain employee commitment: new strategy not well explained to employees, no incentives given to workers to embrace the new strategy.
Under-estimation of time requirements: no critical path analysis done, failure to follow the plan, no follow through after initial planning, no tracking of progress against plan, no consequences for above.
Failure to manage change: inadequate understanding of internal resistance to change, lack of vision of the relationships between processes, technology and organisation.
Poor communications: insufficient information sharing among stakeholders, exclusion of stakeholders and delegates.
This information is meant as a starting point only. Whilst all reasonable efforts have been made, ECON-IT offers no warranties that the information is accurate and up-to-date and will not be responsible for any errors or omissions in the information nor any consequences of any errors or omissions. Professional advice should be sought where appropriate.