The organisation has relevant and complete information about internal performance indicators, the performance of competitors, customers and providers, when defining the strategy.
The organisation prepares a formal definition of the strategy that is then formulated in a document, publication or presentation.
The basic points of the strategy are well known by the organisation’s personnel, ensuring their involvement in its development.
The strategy includes values and priorities relating to innovation.
The most significant achievements are transmitted as an example to encourage participation within the organisation.