Implementation of the strategic plan is the final step of putting it to work inside an organisation. For an effective implementation, the strategy needs to be translated into more detailed policies that can be understood at the functional level of the organisation. The expression of the strategy in terms of functional policies also serves to highlight any practical issues that might not have been visible at a higher level. The strategy should be translated into specific policies for functional areas such as:
- research and development
- human resources
The selected strategy is implemented by means of programs, budgets, and procedures. To be successful, the strategic plan must have the support of every member of the company, it involves identifying the required resources, putting into place the necessary organizational changes, and motivation of the staff to achieve objectives. It is especially important that employees are aware of the measurement systems and that significant achievements be rewarded and celebrated. This positive reinforcement increases support of the plan and belief in its possibilities.